July 3, 2012 Michael Rupe

97 Percent of American Looking Online for Local Products and Services

Being visible within search engines and other online media including business directories, social media networks and comparison shopping sites is critical to the survival of your business.  When 97 percent of shoppers say they are looking online for local products and services, it is pretty clear that having an “optimized” website that ranks at the top of results should be a priority.  T3SEO specializes in Search Engine Optimization (SEO Services) to help websites rank on the 1st page of major search engines for the keywords people are searching for.  Contact us today to find out how we can “search engine optimize” your website, products and services where consumers are looking!

“Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com) User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.

“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”

According to the study, on average, consumers are using 7.9 different media sources when shopping for products or services in their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation. Additional findings include:

  • 58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past year.
  • 19 percent of respondents report making an appointment online in the past six months for a service other than a restaurant reservation (e.g., business appointment, health-care appointment, auto service or personal service such as a beauty shop).”

Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

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About the Author

Michael Rupe I've worked in the information technology and Internet marketing fields since 1998. My broad range of experience gives me an advantage when it comes to Internet marketing. Because of my experience as a website developer I have a better understanding of how websites are built and how important user experience and design are to a successful website. In addition, I fully understand that a great design is not enough to ensure a successful website launch. Internet marketing and specifically search engine optimization is critical to the success of a website and a business. Contact T3 SEO today to learn how your existing website is performing and how we can help grow your business with our proven Internet marketing and SEO strategies!


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